Senior Marketing and Digital Manager
Job Description
POSITION : Senior Marketing and Digital Manager
REPORTING TO : Chief Marketing and Communications Officer
DEPARTMENT : Marketing and Communication
LOCATION : Monrovia, Liberia
CONTRACT TYPE : Permanent Assignment
JOB GRADE : Senior Managerial (Level 4)
PURPOSE OF THE JOB
The Senior Marketing Manager will provide strategic leadership for Orange Liberia’s B2C operations, which account for 86% of the company’s revenue. The role is responsible for developing value propositions that address the needs of various market segments, driving innovation, and expanding the portfolio of products and services, including voice, data, VAS, Business Intelligence, CBM, and devices. This position requires a strategic thinker with a strong background in telecommunications and a proven track record of driving growth, profitability, and enhancing customer satisfaction.
KEY ACCOUNTABILITIES
ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategic Marketing & Business Growth:
- Develop and implement business strategies to increase market share and revenue across customer segments.
- Lead the design and execution of go-to-market strategies from concept to execution.
- Drive innovation to expand offerings in voice, data, devices, and digital services.
- Oversee commercial OPEX and CAPEX planning for B2C operations.
Digital Transformation & Customer Engagement: - Lead digital adoption among key segments, ensuring significant uptake of Max It and digital content.
- Enhance customer experience and loyalty through innovative initiatives and continuous improvements.
- Develop and streamline processes for CBM, product development, churn management, and customer experience.
Customer Base Management (CBM): - Co-design and manage CBM activities internally and with external partners.
- Analyze customer insights and market trends to optimize product portfolios and customer retention strategies.
- Drive data-driven decision-making to improve segmentation, targeting, and personalized offerings.
Leadership & Cross-Functional Collaboration:
- Lead and motivate the B2C marketing team to deliver sales targets and exceptional customer service.
- Collaborate effectively with Sales, IT, Network, Legal, Finance, and Communication teams to ensure successful product launches and campaigns.
- Partner with B2B, branding, and communication functions to drive integrated marketing initiatives.
Performance Management & Compliance:
- Monitor performance metrics, providing regular insights and strategic recommendations to senior management.
- Ensure compliance with regulatory requirements and uphold strong industry relationships.
- Deliver accurate forecasting and budgeting for B2C operations.
MINIMUM REQUIREMENTS
Education:
- Master’s degree in Business Administration, Marketing, Statistics/Data Science (applied to marketing), or a related field.
Experience:
- Minimum of 8 years of professional experience, including at least 3 years in a managerial role within telecommunications marketing (B2C focus).
- Proven track record in customer base management (CBM) within the telecom sector.
- Experience driving digital transformation initiatives in customer segments.
JOB SPECIFIC COMPETENCIES
Preferred Competencies Desired Level
A. Professional Competencies
- Telecom Industry Knowledge Advanced
- Corporate Strategy Development Advanced
- Product and portfolio strategy development Expert
- Knowledge of wholesale market regulations Advanced
- Customer Value Management (CVM) Expert
- Business case development Advanced
- Product development Advanced
- Statistics management Advanced
- Customer experience analysis Advanced
B. Behavioral Competencies
- Teamwork and Cross-functional Collaboration Advanced
- Adaptability and Change Management Advanced
- Ability to Motivate and Develop Teams Advanced
- Decision-Making Effectiveness Expert
- Sense of responsibility, Ownership, Involvement Advanced
To Apply:
Please submit via email your letter of application along with your recent curriculum vitae as well as copies of your academic credentials to hr.olr@orange.com
Due to the urgency of the role, interviews will be done on a rolling basis.
Deadline for receipt of applications: September 30, 2025 at 5:30 p.m.
Please note the following:
Only short-listed candidates will be contacted
Female applicants are highly encouraged to apply.